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HEARTS AT WORK: BUPA'S PERSPECTIVE


Both Bupa and the World Heart Federation submitted their perspectives on Hearts at Work and World Heart Day to demonstrate how businesses and NGOs can work effectively in partnership in tackling NCDs. On behalf of Mytime Active I was asked to provide commentary on Mass participation and sustaining engagement in preventative health interventions

Mass participation and sustained engagement in large-scale preventative health interventions are ultimate goals for the champions of public health. The following emergent themes were identified in the BUPA “Hearts at work” and Independence walking group case studies: overcoming barriers; the astute use of technology; and capitalising on normal social dynamics and behavioural psychology and these can be read in the article below

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